Best Promptwatch Alternatives in 2026

Promptwatch has built real scale: 6,900+ brands and agencies, 1.11 billion citations and prompts collected, and 10-platform coverage that includes Mistral and Meta AI that most competitors skip. Its $99/mo Starter gets you in the door, and the Growth plan ($249/mo) is competitive compared to Profound’s $399/mo for equivalent breadth.

But teams evaluating Promptwatch consistently run into the same friction points. The pricing tiers don’t disclose what’s actually included at each level—you know the plan name and the price, but not the prompt limits or feature breakdown without reaching out. There are no disclosed integrations with GA4, Google Search Console, or BI tools, and the Amsterdam-based support team creates timezone challenges for US teams.

This guide covers the 5 best Promptwatch alternatives for 2026. Each platform is evaluated on its own strengths, with an honest look at where it outperforms Promptwatch and where it falls short.

What are the best Promptwatch alternatives?

The top 5 Promptwatch alternatives are Airefs, Profound, Otterly AI, Peec AI, and AthenaHQ.

Airefs is the most affordable option at $24/mo—a full-stack AEO platform with Reddit monitoring, a ChatGPT-first methodology, and an optional done-for-you agency service. Profound is the most well-funded and comprehensive platform in the category, with G2 Leader status and 10+ AI model coverage starting at $99/mo. Otterly AI undercuts Promptwatch’s Starter price by $70/mo and has earned Gartner Cool Vendor 2025 recognition with a 4.9/5 rating across 250 reviews.

Peec AI offers UI scraping accuracy—tracking what real users see, not synthetic API responses—plus 115+ language support and $30M+ in funding. AthenaHQ is the strongest option for teams that need native analytics integrations, with GA4 and Google Search Console connections on its self-serve plan and documented case studies showing 10x citation rate growth.

Top Promptwatch alternatives — Comparison table

1. Airefs: Best Promptwatch alternative for startups and SMBs

Promptwatch’s Starter plan costs $99/mo with unclear limits on prompts and features. Airefs’ Lite plan—$24/mo—gives you 25 prompts tracked on ChatGPT by default, plus Reddit keyword monitoring that Promptwatch doesn’t offer at any price point.

Where Promptwatch focuses on telling you what AI says about your brand, Airefs is built around turning that data into action. The platform surfaces the specific Reddit threads to join before they become established sources, the content gaps your competitors are filling, and the URLs AI models repeatedly cite in your category.

For teams that want the work done rather than just directed, Airefs offers a done-for-you tier where the team creates content and participates in relevant discussions on your behalf. Promptwatch has no equivalent service tier.

Key features

• ChatGPT-first prompt tracking: Tracked on ChatGPT by default—where most AI search demand is—with other LLMs (Perplexity, Claude, Gemini) available upon request; daily refresh on paid plans
• AI Search Analytics: Identify real traffic coming from AI platforms and track crawler activity on your site
• Reddit keyword monitoring: Track up to 30 keywords (plan-dependent) to catch conversations before they become established sources
• Competitor source analysis: See which sources your competitors are cited in that you’re not
• Content opportunity identification: Pinpoint specific articles, discussions, and pages AI models rely on in your market
• AEO strategist access: Expert review and strategy support on Expert plan and above
• Done-for-you agency service: Full content creation and community participation on behalf of your brand

Pricing

All plans reflect yearly pricing with a 20% discount.

• Lite: $24/mo — 1 domain, 3 competitors, 25 prompts, 2-day refresh, 7-day analytics history, 3 Reddit keywords
• Pro: $49/mo — 3 domains, 5 competitors, 60 prompts, daily refresh, 90-day history, 10 Reddit keywords, 2 seats, 7-day free trial
• Expert: $83/mo — Unlimited domains, 10 competitors, 150 prompts, 30 Reddit keywords, 10 seats, AEO strategist
• Done-for-you: $249/mo+ — Monthly strategy calls, content creation, discussion participation

Pros & cons

Pros:

• Starts at $24/mo vs Promptwatch’s $99/mo—and includes Reddit monitoring that Promptwatch doesn’t offer
• Proactive approach surfaces opportunities before they become entrenched sources, rather than just reporting existing citations
• Done-for-you tier converts monitoring insights directly into content and community work
• Transparent pricing with a free trial—no sales call required

Cons:

• Doesn’t have Promptwatch’s scale (1.11 billion data points) or breadth of entity and YouTube tracking
• No ChatGPT Shopping tracking
• Smaller customer base and brand recognition than Promptwatch

Customers

Airefs serves 100+ teams including startups, content teams, SEO agencies, and B2B SaaS companies across North America and Europe. It holds a 5.0/5 customer rating.

While every other AI search visibility tool showed me whether I was being cited, Airefs showed me all 571 URLs that were being cited.

— Lillian P, Fractional CMO

2. Profound: Best Promptwatch alternative for enterprise teams

Promptwatch covers 10 AI platforms and has built a substantial dataset. Profound covers 10+ platforms, has raised $58.5M, holds G2 Winter 2026 Leader status, and adds features Promptwatch doesn’t have: prompt volume data showing actual AI search demand, ChatGPT Shopping tracking for e-commerce brands, and an Agents feature that generates AEO-optimized content at scale.

The gap between Promptwatch and Profound is clearest at the feature level—Promptwatch tells you where you’re mentioned, while Profound tells you how much search demand exists for those queries, automates content creation to fill gaps, and tracks the full funnel from AI Overviews through ChatGPT Shopping. For enterprise teams that need a single platform to handle monitoring, analytics, and content execution, Profound is the most complete option in the category.

The trade-off is price and accessibility. Profound’s Starter ($99/mo) matches Promptwatch’s Starter but is limited to ChatGPT with only 50 prompts, and meaningful enterprise features require the Growth plan ($399/mo) or Enterprise (custom).

Key features

• 10+ platform coverage: ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek, Google AI Overviews, and AI Mode
• Prompt volumes: Unique AI search volume data for specific queries—helps teams understand demand and content opportunity size before investing in creation
• ChatGPT Shopping tracking: Monitors product visibility and shopping trigger analysis for e-commerce brands
• AI content generation (Agents): Creates AEO-optimized content at scale with human-in-the-loop review and custom pipeline integrations
• Answer engine insights: Deep analysis of brand mentions, AI response patterns, and citation discovery across all platforms
• Agent Analytics: AI crawler visibility, traffic attribution, and content performance tracking

Pricing

• Starter: $99/mo (ChatGPT only, 50 prompts)
• Growth: $399/mo (ChatGPT, Perplexity, Google AI Overviews, 100 prompts, AI content generation)
• Enterprise: Custom (All 10+ platforms, full features, API access)
• Agency Growth: $99/mo (10 pitch workspaces)
• Agency Full: $399/mo+ (Full client workspaces)
• Annual billing discount available

Pros & cons

Pros:

• G2 Winter 2026 Leader—the only AEO platform with this category-specific recognition
• Prompt volume data (AI search demand) is a unique feature with no equivalent in Promptwatch or most alternatives
• Full-service platform: monitoring + prompt volumes + ChatGPT Shopping + AI content generation
• Massive funding ($58.5M from Sequoia, Kleiner Perkins, NVIDIA) signals product stability and continued investment
• Enterprise customers (MongoDB, Ramp, Figma, Zapier) provide strong social proof

Cons:

• Starter plan limited to ChatGPT only with 50 prompts—Promptwatch’s Starter covers 10 platforms
• Growth plan at $399/mo is significantly more than Promptwatch’s $249/mo for equivalent breadth
• No transparent pricing for Enterprise tier
• API access is Enterprise-only

Customers

Profound serves MongoDB, Indeed, Mercury, Docusign, Zapier, Ramp, Figma, Zocdoc, G2, US Bank, Chime, Clay, 8Sleep, Mejuri, Ashby, SeatGeek, NP Digital, Workable, Rho, and Golin. Ramp boosted AI visibility 7x and became the 5th most visible fintech brand globally within weeks of using the platform.

Profound’s prompt volume data changed how we think about content strategy. We’re no longer guessing what people are asking AI—we know.

— Enterprise Marketing Director

3. Otterly AI: Best Promptwatch alternative for SMBs and budget-conscious teams

Promptwatch’s Starter plan is $99/mo with unclear prompt limits. Otterly AI’s Starter is $29/mo—70% cheaper—with a 14-day free trial, no credit card required.

Otterly AI has earned more third-party validation than most tools in this category: it’s a Gartner Cool Vendor 2025 (AI in Marketing), a G2 High Performer in the AEO category, and an OMR Reviews Top Rated + Leader. Its 4.9/5 rating across 250 reviews gives it the strongest review profile of any affordable AEO tool.

The platform covers six AI engines (ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot), monitors across 40+ countries, and includes a GEO audit that analyzes 25+ on-page factors. It won’t give you the 10-platform breadth of Promptwatch, but for most SMBs tracking their primary markets, six platforms covers the meaningful majority of AI search volume.

Key features

• AI keyword research and prompt discovery: Identifies the specific questions and prompts triggering brand mentions across AI platforms
• Brand mention tracking: Monitors presence across 6 major AI engines with sentiment analysis and position tracking
• Citation and link tracking: Reveals which sources AI models cite when mentioning your brand
• GEO audit: Analyzes 25+ on-page factors and provides optimization recommendations for better AI visibility
• Competitor benchmarking: Tracks share of voice and compares your brand’s AI visibility against key competitors
• Multi-language monitoring: 40+ countries supported with localized tracking
• Automated weekly reports: Regular summaries of AI visibility metrics delivered to your team

Pricing

• Starter: $29/mo (Basic tracking across core platforms, 14-day free trial)
• Growth: $189/mo (Extended features, more prompts, advanced analytics)
• Business: $489/mo (Full platform access, priority support)
• Enterprise: Custom (Custom volume, dedicated account team, API access)
• Add-ons: AI Mode & Gemini tracking for $9-149/mo depending on plan tier

Pros & cons

Pros:

• $29/mo Starter is 70% cheaper than Promptwatch’s $99/mo entry point
• Gartner Cool Vendor 2025 and G2 High Performer give it third-party validation most sub-$100 tools lack
• 4.9/5 across 250 reviews—stronger satisfaction signal than Promptwatch’s 4.7/5 on G2
• 40+ countries and multi-language monitoring included
• 95% of customers get measurable insights within 1 month

Cons:

• Only 6 AI platforms vs Promptwatch’s 10 (missing Claude, Grok, DeepSeek, Mistral, Meta AI)
• Small team (2-10 employees) may limit development speed and enterprise support
• Add-on pricing for AI Mode and Gemini ($9-149/mo) increases total cost
• Austria-based may create timezone friction for US teams

Customers

Otterly AI serves over 20,000 marketing and SEO professionals globally. Customer logos include Opera, Bacula Systems, XXXLutz, Avis Budget Group, Roadsurfer, Auto1, Storyblocks, A1 Telekom, SmartRecruiters, UNIQA, and Campaign Monitor.

2x increase in both our visibility in AI search engines and incoming traffic.

— Rebecca Anderson, Instant Commerce

4. Peec AI: Best Promptwatch alternative for enterprise accuracy and global brands

Promptwatch uses prompt-based tracking to collect its dataset. Peec AI takes a different approach: UI scraping that simulates real user interactions, producing results that reflect what users actually see in ChatGPT, Perplexity, and AI Overviews—not synthetic API responses.

Peec launched in early 2025, hit EUR 650K ARR within four months, and closed a $21M Series A by November—reaching a $100M+ valuation faster than almost any AEO platform on the market. Its enterprise case studies back the trajectory: Wix achieved a 5x year-over-year increase in LLM traffic, Merge saw a 5x increase in LLM-driven demo requests, and Glide got blog posts ranking in ChatGPT and Perplexity within 24 hours of publishing.

The key difference from Promptwatch in practice is scope. Peec tracks 115+ languages—Promptwatch has no disclosed language breadth—making Peec a structural advantage for any brand operating outside English-speaking markets or tracking visibility across multiple geographies simultaneously. The trade-off is that Peec stops at monitoring; it doesn’t generate content or offer integrations with analytics platforms.

Key features

• UI scraping technology: Tracks what real users see in ChatGPT, Perplexity, and AI Overviews—not synthetic API responses
• 115+ language support: The broadest language coverage in the AEO category; most tools are English-first
• Visibility percentage metrics: Track exactly what portion of relevant AI responses mention your brand
• Source and citation tracking: Identify which sources AI models cite when discussing your category
• Competitor benchmarking with regional breakdowns: Compare visibility by country and platform
• Sentiment analysis: Monitor positive, neutral, and negative brand characterizations across AI platforms
• Daily tracking: All plans include daily refresh of core platforms

Pricing

• Starting at $89/mo with a 14-day free trial
• All plans include ChatGPT, Perplexity, and AI Overviews by default
• Additional platforms (Claude, Gemini, DeepSeek, Grok): EUR 20-30/mo each
• Enterprise: Custom pricing

Pros & cons

Pros:

• UI scraping delivers real-world accuracy that prompt-based tracking (Promptwatch’s approach) may undercount
• 115+ languages—essential for global brands operating outside English-speaking markets
• $30M+ in funding with $100M+ valuation and fast-growing enterprise case studies
• 14-day free trial—longer than Promptwatch’s 7-day trial
• $89/mo starting price is 10% cheaper than Promptwatch’s $99/mo Starter

Cons:

• Stops at diagnosis: no content creation, no integrations with GA4 or GSC
• Pay-per-platform pricing for additional AI engines adds up quickly; full coverage costs significantly more than base price
• Promptwatch covers 10 platforms in its base dataset; Peec starts with 3 and charges more for each addition
• Very new product with a shorter track record despite strong funding

Customers

Peec AI counts Wix, Glide, Graphite, and Merge among its customers. Crystal Carter, Head of SEO Comms at Wix, noted that Peec lets them “pinpoint the exact types of content that are surfaced in specific LLMs.”

Peec allows us to pinpoint the exact types of content that are surfaced in specific LLMs.

— Crystal Carter, Head of SEO Comms, Wix

5. AthenaHQ: Best Promptwatch alternative for teams that need analytics integrations

Promptwatch discloses no integrations with external tools. AthenaHQ’s self-serve plan connects natively to GA4, Google Search Console, Shopify, and Webflow—and the Enterprise tier adds Tableau, Power BI, and Looker.

AthenaHQ is Y Combinator backed, founded by a team from Google and DeepMind, with advisors from OpenAI, Anthropic, and DeepMind. Its case studies are among the most concrete in the AEO category: Rootly achieved ~10x citation rate growth ($126K incremental media value), Lago saw a 50% increase in demos and 11x AI Overview impressions, and Gruns grew share of voice from 2.0% to 12.6% in 60 days.

The pricing is a barrier—AthenaHQ Self-Serve is $295/mo, significantly more than Promptwatch’s $99/mo Starter or even its $249/mo Growth plan. But AthenaHQ’s self-serve tier includes features that require Promptwatch’s Enterprise tier: GA4 and GSC integration, RBAC for unlimited seats, on/off-page GEO analysis, impersonation detection, and citation intelligence.

Key features

• Flexible AI visibility tracking: Brand mentions, citations, and sentiment across 8 LLMs using a credit-based system (3,600 credits/mo on Self-Serve = 3,600 AI responses)
• On/off-page GEO analysis: Comprehensive evaluation of both owned content and external sources influencing AI visibility
• Native integrations: GA4, Google Search Console, Shopify, Webflow on Self-Serve; Tableau, Power BI, Looker on Enterprise
• Impersonation detection: Identifies when AI models incorrectly describe or misrepresent your brand
• AI blindspot detection: Reveals gaps where your brand should be mentioned but isn’t
• Citation intelligence: Deep analysis of which sources AI models trust and cite most frequently
• Unlimited seats with RBAC: All plans include team-wide access with role-based permissions
• Content optimization AI agent (Enterprise): AI-powered agent with Deep Research capabilities

Pricing

• Self-Serve: $295/mo ($95/mo first month with 67% discount; 17% off annual)
  • 3,600 credits, single language/region, $300 free credit on signup
• Enterprise: Custom
  • Custom credit volume, multiple countries/regions, BI tools, dedicated GEO specialist, API access, 2-hour SLA

Pros & cons

Pros:

• Native GA4 and Google Search Console integrations on Self-Serve—a feature Promptwatch lacks entirely
• Unlimited seats with RBAC on all plans—Promptwatch pricing doesn’t disclose seat limits
• Exceptional, documented case studies (10x citation growth, $126K incremental media value, 50% demo increase)
• YC-backed with advisors from OpenAI, Anthropic, DeepMind—strong technical credibility
• Impersonation detection and AI blindspot detection are unique capabilities

Cons:

• $295/mo minimum is significantly more than Promptwatch’s $99/mo entry point
• Only 8 platforms vs Promptwatch’s 10 (missing Mistral and Meta AI)
• Self-Serve limited to single language/region—Promptwatch doesn’t disclose language limits but covers multiple regions
• Credit-based system can be confusing (3,600 credits = 3,600 AI responses, requiring tracking math)

Customers

AthenaHQ serves ZoomInfo, SoFi, Coinbase, OneSignal, Nextiva, Paperless Post, DeVry University, Volkswagen, Render, Rootly, Lago, and Gruns. The platform is SOC II and GDPR compliant with an elite advisory board including Rachel Ten Brink (ex-Estée Lauder), Ashley Stirrup (ex-CMO Algolia), and Eli Schwartz (advisor to Coinbase and Tinder).

With AthenaHQ, Rootly achieved approximately 10x citation rate growth, with non-branded mentions increasing by 126%. This translated to $126,000 in incremental media value. GEO has become our #1 growth pillar.

— Rootly Case Study

Frequently asked questions

Why would I choose a Promptwatch alternative instead of Promptwatch itself?

Promptwatch is a capable platform with real scale—1.11 billion data points and 10-platform coverage are meaningful advantages. But its pricing opacity is a genuine problem: you don’t know what you’re getting at each tier without contacting support, there are no disclosed integrations with analytics tools, and the Amsterdam-based support team creates friction for US-based organizations.

If you need transparent pricing, analytics integrations, proactive monitoring features like Reddit tracking, or a lower entry point to test AI visibility before committing, one of these alternatives will serve you better.

How much should I budget for AEO tracking in 2026?

Early-stage teams and SMBs can start with Airefs ($24/mo) or Otterly AI ($29/mo). Mid-market teams that need daily tracking across multiple platforms should budget $99-249/mo (Profound Starter, Peec AI, Promptwatch Growth), and teams requiring enterprise features—analytics integrations, unlimited seats, BI tool connections, or dedicated support—should plan for $295-500/mo.

The most common mistake is over-investing before proving ROI. Start with a trial tier that covers your primary AI platform (ChatGPT), confirm you’re getting actionable data, then expand.

Which alternative is best for agencies managing multiple clients?

Airefs Expert (unlimited domains, 10 seats, $83/mo) is the strongest choice for agencies at the lower price point. Profound offers dedicated Agency plans ($99/mo for pitch workspaces, $399/mo for full client workspaces), and AthenaHQ’s unlimited seats with RBAC on all plans makes it workable for collaborative teams. Promptwatch doesn’t disclose seat limits or agency-specific pricing publicly, making it harder to evaluate for multi-client use.

Do these alternatives integrate with Google Analytics or Search Console?

This is an area where Promptwatch falls short—it discloses no integrations. AthenaHQ is the clear winner: native GA4 and Google Search Console integration is included on the Self-Serve plan, making it the only self-serve option that covers it without enterprise pricing.

How does Promptwatch’s 1.11 billion data point dataset compare to alternatives?

Promptwatch’s scale is a genuine strength—its 1.11 billion citations, clicks, and prompts across 6,900+ brands means trend analysis and category benchmarks are grounded in real volume. The closest comparison is Profound, which processes data across 10+ platforms daily with proprietary crawler technology; Ahrefs Brand Radar claims 253M+ monthly prompts but independent testing found significant undercounting accuracy issues.

Airefs and Otterly AI are smaller-dataset platforms focused on actionability rather than raw scale. If dataset size is your primary criterion, Promptwatch or Profound are the strongest options.

Which platform shows the fastest results?

Most platforms report measurable changes within 2-3 months of consistent optimization. AthenaHQ documents the fastest results—Gruns achieved 2.0% to 12.6% share of voice growth in 60 days—and Otterly AI reports 95% of customers see measurable insights within 1 month.

The key factor isn’t the platform—it’s how quickly you act on the insights it surfaces.

Does any alternative include content generation like Promptwatch does?

Yes. Promptwatch’s Growth plan ($249/mo) and above include content generation. Among these alternatives, Profound includes AI content generation (Agents) from its Growth plan—more sophisticated, with human-in-the-loop review and custom pipeline integrations—while AthenaHQ’s Enterprise tier includes a content optimization AI agent with Deep Research. Airefs offers done-for-you content creation as a service layer: human-created content and community participation, not AI-generated.

Conclusion: Choosing your Promptwatch alternative

Promptwatch is a legitimate mid-market AEO platform with real scale and genuine 10-platform coverage. But its pricing opacity, lack of analytics integrations, and limited actionability beyond monitoring create real gaps that alternatives fill.

For startups, SMBs, and teams starting their AEO journey, Airefs at $24/mo is the lowest-risk starting point. It tracks prompts on ChatGPT by default—where most AI search demand is—adds Reddit monitoring that Promptwatch doesn’t offer, and has a done-for-you tier for teams that want execution, not just insights.

For teams that need the most comprehensive enterprise platform, Profound is the strongest option. G2 Leader status, prompt volume data, ChatGPT Shopping tracking, and AI content generation make it the most complete AEO tool in the category. Its $399/mo Growth plan costs $150/mo more than Promptwatch’s equivalent tier, but the feature gap—especially prompt volumes and Agents—justifies the premium for teams that will actually use them.

For SMBs and marketing teams that want third-party validation at an affordable price, Otterly AI at $29/mo with Gartner Cool Vendor recognition and G2 High Performer status offers more external credibility per dollar than any other option. Its 4.9/5 across 250 reviews is the strongest satisfaction signal in the sub-$100 segment.

For global brands or teams where tracking accuracy is non-negotiable, Peec AI’s UI scraping methodology and 115+ language support address the inherent limitations of prompt-based tracking. Its case studies—5x YoY traffic increases at Wix and Merge—validate the approach at enterprise scale.

For teams that need AI visibility data connected to existing analytics stacks, AthenaHQ is the only self-serve option with native GA4 and Google Search Console integration. Its documented case studies (10x citation growth, $126K incremental media value) and unlimited seats with RBAC make it the strongest choice for data-driven marketing teams willing to invest at the $295/mo level.

Want to start tracking AI visibility without the opacity of per-tier pricing? Try Airefs free for 7 days and see exactly where your brand stands in ChatGPT, Perplexity, and Google AI Overviews.