Traditional SEO is about winning clicks from blue links. The user journey is changing. When the answer is the search result, clicks become secondary to mentions, and your new goal is “AI Visibility.”
AI Visibility means showing up in AI search engines like ChatGPT, Perplexity, and Google AI Overviews. This shift demands a new class of LLM SEO tools designed to measure your brand’s presence inside AI-generated answers. These platforms help you understand which sources large language models trust.
This guide moves past theory and gets straight to execution. We’ve analyzed the market to identify the definitive tools built for this new era of search. This is a comprehensive, actionable roundup to help you build a modern AEO (AI Engine Optimization) strategy that wins.
1. Airefs
Airefs is a definitive “Google Search Console for AI answers.” It is purpose-built for brands serious about winning visibility in LLM-generated responses. The platform is our featured choice.
It moves beyond traditional SEO metrics to focus directly on your share of voice within platforms like ChatGPT. Airefs converts the opaque world of AI-generated recommendations into a measurable marketing channel.
The platform’s core strength is source-level transparency. Airefs pinpoints the exact web pages, forums, and reviews that AI models use to formulate answers. This insight transforms your strategy from guessing to executing with precision.
Why Airefs Stands Out
Airefs provides an actionable workflow that connects visibility data directly to execution. It generates a prioritized list of opportunities, such as content to create or Reddit threads to join. This makes it exceptionally practical for in-house teams.
Its competitive benchmarking is a powerful feature for tracking progress. You can monitor your share of voice against key competitors for the prompts that matter most to your business. This is a critical capability, much like understanding your share of voice compared to competitors like Ahrefs in traditional search.
Key Features & Use Cases
- Source-Level Analysis: Identify the exact URLs (articles, docs, forum threads) that LLMs cite.
- Actionable Opportunity Engine: Automatically surfaces high-priority tasks to improve your AI visibility.
- Competitive Share-of-Voice Tracking: Measure your visibility against competitors with historical data to show trends.
- Multi-LLM and International Support: Supports various models and provides country and language segmentation for global campaigns.
- Integrated Execution Options: Use insights for DIY workflows or engage Airefs’ done-for-you service.
Pricing and Access
Airefs offers transparent, accessible pricing with a setup process that takes only a few minutes.
- Lite: $24/month
- Pro: $49/month
- Expert: $83/month
- Done‑for‑You: Starts at $249/month
A 7-day free trial is available. The tiered plans differ in the number of prompts, competitors, and domains you can track.
Website: https://getairefs.com
2. Profound
Profound offers AI answer tracking for brands to understand their visibility inside LLM responses. It helps marketing teams measure how often their company is mentioned for key queries. This turns AI conversations into a quantifiable marketing channel.
The platform specializes in tracking brand mentions within LLMs like ChatGPT and Google’s AI Overviews. Profound provides data on which sources are driving those mentions. This helps teams refine their content and PR strategies.
By analyzing the underlying sources, Profound reveals what content influences AI models. This insight allows teams to prioritize creating or updating content that is more likely to be cited. It moves teams from a reactive to a proactive AEO strategy.
Key Features & Use Cases
- AI Answer Tracking: Monitors brand mentions and share of voice across major LLMs.
- Source Identification: Pinpoints the articles, discussions, and datasets that LLMs use as sources.
- Competitive Benchmarking: Tracks your AI visibility against key competitors for important user prompts.
- Trend Analysis: Shows how your AI presence changes over time in response to your marketing efforts.
Pricing & Access
Profound’s pricing is designed for B2B and enterprise teams.
- Pros: Strong focus on brand mention and source tracking; clear reporting for marketing teams.
- Cons: Primarily a measurement tool; execution and optimization workflows may require other platforms.
Website: https://tryprofound.com
3. Surfer
Surfer is a powerful AI-assisted on-page optimization suite. It excels at transforming SERP analysis into actionable instructions for writers. The platform’s core is its Content Editor, which provides real-time NLP suggestions.
While known for on-page SEO, Surfer has adapted with its AI Tracker add-on. This feature positions Surfer as a key LLM SEO tool. It monitors your content’s visibility within AI-powered search results.
This allows teams to measure their footprint in conversational search engines. They can then adapt their content strategies accordingly.
Key Features & Use Cases
- Content Editor: Provides real-time, data-backed suggestions for keywords, structure, and word count.
- Surfer AI: Generates comprehensive article drafts and outlines based on top-ranking competitors.
- AI Tracker Add-on: Tracks your domain’s mentions and rankings in AI search engines.
- SERP Analyzer & Audit: Offers deep insights into the on-page factors of top competitors.
Pricing & Access
Surfer’s pricing is tiered, starting around $89/month for the “Essential” plan. The AI Tracker is an additional paid add-on. Surfer provides a 7-day money-back guarantee.
- Pros: Actionable, easy-to-understand optimization guidance; excellent integrations.
- Cons: Key features like the AI Tracker require add-on purchases; no free trial.
Website: https://surferseo.com
4. Clearscope
Clearscope is a premium content optimization platform. It specializes in helping teams create high-quality, long-form content. The platform is favored by content teams aiming for quality and depth.
Clearscope does not explicitly track AI search mentions. Its core methodology makes it a crucial LLM SEO tool for “source material optimization.” It increases the likelihood of content being used as a trusted source for LLMs.
Its focus on E-E-A-T signals, like surfacing common questions and citation opportunities, directly supports this goal.
Key Features & Use Cases
- Content Grading: Provides a real-time “Content Grade” (A++ to F) based on topical coverage.
- Term Suggestions: Uses NLP to recommend important terms and entities that top-ranking content includes.
- Integrations: Offers seamless integrations with Google Docs, WordPress, and Microsoft Word.
- Questions & Citations: Surfaces common questions from SERPs to bolster content authority.
Pricing & Access
Clearscope’s pricing starts at $199/month for its “Essentials” plan. Higher-tier plans are available for larger teams. Clearscope does not offer a free trial.
- Pros: Clean, intuitive, and writer-friendly user interface; excellent customer support.
- Cons: Higher price point makes it less accessible for smaller businesses; credit limits on lower-tier plans.
Website: https://www.clearscope.io
5. MarketMuse
MarketMuse is an AI content intelligence platform that helps organizations build topical authority. It moves beyond single-page optimization to provide a high-level view of your content inventory. It identifies gaps and opportunities to dominate a niche.
As an LLM SEO tool, MarketMuse excels at the foundational strategy for AI visibility. Building comprehensive topic clusters increases the probability of your content being used as a citation. It helps you become the definitive source on a subject.
Key Features & Use Cases
- Content Inventory & Audit: Analyzes your entire site to map existing content against important topics.
- Topic Cluster Generation: Identifies related subtopics to build a comprehensive cluster around a pillar page.
- Content Briefs: Generates detailed, data-driven outlines for writers.
- Optimize Application: A real-time content editor that scores your draft against topic model data.
Pricing & Access
MarketMuse offers a limited free plan. Paid plans start at $149/month for the “Standard” tier. Custom enterprise plans are available.
- Pros: Excellent for high-level content strategy; patented topic modeling provides a unique edge.
- Cons: Has a steeper learning curve compared to simpler tools; plan limits can be restrictive.
Website: https://www.marketmuse.com
6. Peec
Peec is an AI-powered platform for identifying and filling content gaps. It analyzes your website against top competitors and industry benchmarks. This reveals topics where you lack authority.
As an LLM SEO tool, Peec’s strength is in strategic planning. By systematically filling content gaps, you build the comprehensive topical coverage that LLMs favor. This makes your domain a more reliable source for generating answers.
The platform provides a clear roadmap for content creation. It ensures that every new piece of content contributes to building expertise. This is a critical step for improving AI visibility.
Key Features & Use Cases
- Content Gap Analysis: Automatically identifies topics covered by competitors but missing from your site.
- Topical Authority Mapping: Visualizes your content strengths and weaknesses across key business areas.
- Prioritized Content Recommendations: Suggests new content ideas based on opportunity and strategic value.
- Competitive Intelligence: Monitors competitors’ content strategies to keep you ahead.
Pricing & Access
Peec is designed for content strategists and SEO managers.
- Pros: Strong focus on strategic gap analysis; provides a clear roadmap for content creation.
- Cons: More focused on planning than on-page optimization or AI answer tracking.
Website: https://peec.ai
7. Scalenut
Scalenut is an all-in-one AI content platform. It combines production tools with AI visibility tracking. It’s designed for teams who want to manage the entire content lifecycle in one ecosystem.
Scalenut integrates its AI visibility tracking directly into its production workflow. This unique integration allows teams to create an article and immediately track its performance in AI search. This makes it a comprehensive LLM SEO tool for production-focused teams.
Key Features & Use Cases
- GEO Content Optimizer: Guides the creation of content optimized for both traditional search and AI.
- AI Visibility Tracking: Monitors your domain’s mentions across platforms like ChatGPT and Google AI Overviews.
- Keyword Planner & Clustering: Helps identify topical authority opportunities by grouping keywords.
- Content Audits: Analyzes existing content to find optimization gaps and provide recommendations.
Pricing & Access
Scalenut offers several tiered plans, starting around $39/month. Higher-tier plans provide more AI credits and more frequent data updates. They often offer discounts for annual billing.
- Pros: GEO/AI-search features are bundled with a full suite of production tools; attractive annual pricing.
- Cons: Lower tiers may have less frequent data refreshes.
Website: https://www.scalenut.com
8. Semrush
Semrush is a comprehensive all-in-one marketing and SEO platform. It has integrated powerful AI features into its classic toolkit. This makes it a formidable choice for teams consolidating their tools.
The platform’s primary contribution is ContentShake AI. It assists in generating SEO-informed outlines and full article drafts. Semrush is also rolling out AI visibility and prompt tracking features.
This positions it as a powerful tool for monitoring your brand’s footprint in AI answers. It sits alongside conventional SERP performance tracking.
Key Features & Use Cases
- ContentShake AI: An AI-powered content generator for creating SEO-friendly articles.
- Comprehensive SEO Toolkit: Provides foundational data for keyword research, competitive analysis, and site audits.
- AI Visibility & Results Tracking: Offers functionality to track mentions within AI-generated search results.
- Market & Competitor Analysis: Deep data sets allow teams to analyze competitors’ strategies.
Pricing & Access
Semrush uses a tiered subscription model, with plans starting around $129.95/month. AI-specific features are available in more expensive tiers or as paid add-ons. A limited free account is available.
- Pros: Single platform for comprehensive research, content creation, and reporting; deep, enterprise-grade data.
- Cons: Can be expensive, especially with add-ons; steep learning curve for users new to SEO.
Website: https://www.semrush.com
9. PromptWatch
PromptWatch is an observability platform for LLM applications. It is designed for developers and product teams who are building with generative AI. It helps them monitor, debug, and optimize their AI prompts and models.
While not a traditional marketing tool, PromptWatch is a vital LLM SEO tool for technical teams. It provides deep insight into how LLMs are interpreting prompts related to a brand or industry. This data can inform content and technical SEO strategies.
By understanding prompt performance, teams can better structure their content. They can create information that is more easily processed and cited by AI models.
Key Features & Use Cases
- LLM Observability: Provides detailed logs and analytics on prompt performance, cost, and latency.
- Prompt Engineering & A/B Testing: Allows teams to test and refine prompts to improve AI output quality.
- User Feedback Integration: Collects and analyzes user feedback on AI-generated responses.
- Cost & Usage Tracking: Monitors token usage and API costs to manage budgets effectively.
Pricing & Access
PromptWatch targets a technical audience.
- Pros: Provides deep, technical insights into LLM behavior; essential for teams building AI products.
- Cons: Not a marketing tool; requires technical expertise to use effectively for SEO insights.
Website: https://promptwatch.com
10. SE Ranking
SE Ranking is a comprehensive, all-in-one SEO platform. It is a cost-effective alternative for agencies and SMBs. The platform’s value is its blend of affordability and extensive functionality.
As an LLM SEO tool, SE Ranking distinguishes itself with its AI Results Tracker and optional AI Search add-on. These features allow users to monitor their visibility within Google’s AI Overviews and other generative engines. This makes it a practical solution for integrating AI visibility tracking into existing workflows.
Key Features & Use Cases
- Rank Tracker: Monitors keyword positions across major search engines, including within AI Overviews.
- AI Results Tracker: Specifically isolates and reports on your domain’s appearances in Google’s AI Overviews.
- AI Search Add-on: Expands monitoring to include visibility within conversational AI like ChatGPT.
- Agency-Focused Tools: Includes white-label reporting and client management features. For a deeper dive, see this comparison of the best SEO ranking and reporting software.
Pricing & Access
SE Ranking’s pricing is highly competitive, with plans starting around $55/month. Costs scale based on keywords tracked and add-ons. A 14-day free trial is available.
- Pros: Competitive pricing with flexible plans; good breadth of features for managing multiple projects.
- Cons: Key AI monitoring features require paid add-ons; costs can increase with multipliers.
Website: https://seranking.com
FAQ: Choosing Your LLM SEO Tools
What is the main difference between LLM SEO and traditional SEO?
Traditional SEO focuses on ranking web pages to earn clicks from a list of blue links. LLM SEO focuses on getting your brand featured directly within AI-generated answers. The AI often becomes the destination, making direct citation your primary goal.
Why do I need a separate tool for AI visibility?
Traditional rank trackers cannot measure unstructured mentions inside AI-generated text. Dedicated llm seo tools like Airefs track prompts and measure share-of-voice within AI answers. They also identify the source documents influencing those answers.
How do I choose the right LLM SEO tool?
Start with your goal. To measure and influence AI answers directly, choose a visibility platform like Airefs or Profound. To create AI-optimized content, look at suites like Surfer or Clearscope.
Can I influence AI answers without these tools?
It’s possible, but difficult to do systematically. Without a tool, you are manually checking prompts and guessing which sources matter. LLM SEO tools replace guesswork with a data-driven workflow for scalable success.
Ready to stop guessing and start measuring your brand’s visibility in AI answers? Airefs is the dedicated platform built to track your share-of-voice in ChatGPT and other LLMs, showing you which sources influence your mentions. See exactly where you stand and what it takes to win in the new era of search by signing up for Airefs today.