Peec AI raised $30M+ in under a year, hit EUR 650K ARR within 4 months of launch, and counts Wix, Glide, Merge, Brevo, and Superside as customers. If you’re evaluating it for your team, the key question isn’t whether it works—it’s whether the monitoring-only approach justifies the cost for your use case. Teams with established brand recognition and existing LLM referral traffic get the most from it; newer brands with minimal AI mentions will have less to measure from day one.
This review covers what Peec AI actually does, what users say after using it, where it stops, and how it compares to a proactive alternative like Airefs.
What is Peec AI?
Peec AI is an AI search analytics platform built for marketing teams. It tracks how often your brand appears in ChatGPT, Perplexity, and Google AI Overviews—and benchmarks that visibility against competitors across regions and languages.
Founded in early 2025 and headquartered in Berlin, Peec AI reached a $100M+ valuation on the back of enterprise customers and a differentiated tracking methodology: UI scraping technology that simulates real user interactions rather than querying APIs directly. This means the data reflects what users actually see, not what API sampling returns.
Who’s the team behind Peec AI?
Peec AI was founded in early 2025 in Berlin, Germany. The founding team has not been publicly named in detail, but the company has moved unusually fast: EUR 650K ARR within 4 months of launch, three funding rounds in under a year, and a $100M+ valuation by November 2025.
Funding timeline:
- April 2025 — $1.95M seed round
- July 2025 — $6.13M Series A led by 20VC
- November 2025 — $21M Series A led by Singular (European VC)
- Total raised: $30M+
The pace of investment from firms like 20VC and Singular reflects confidence in both the AEO category and the founding team’s execution speed. Direct Slack access to the founding team is cited in reviews as a consistent differentiator—unusual for a platform that has scaled to enterprise customers (Wix, Glide, Graphite, Merge) within its first year.
What do users say about Peec AI?
The most consistent praise across independent reviews is customer support quality. Direct Slack access to the founding team is highlighted in almost every review as a significant advantage—rare for a platform in this price tier. Inside the product, there’s a chatbot for quick answers and a booking system for one-on-one calls; new customers also get direct email access to the CEO. The learning curve is short—most users are oriented within about 30 minutes.
Slashdot reviewers gave it a 5.0/5 and called it “The Best Tool to Track AI Chat Visibility.” Crystal Carter, Head of SEO Comms at Wix, said: “Peec allows us to pinpoint the exact types of content that are surfaced in specific LLMs.”
The consistent criticism is the same across reviewers: Peec AI is a monitoring platform, not an optimization platform. It tells you where you stand; it doesn’t write content, build authority signals, or tell you which specific Reddit threads are forming AI model preferences about your category.
Peec AI features
Peec AI’s interface is organized around four core areas: dashboard, prompts, sources, and competitors.
Dashboard. The main view shows your brand’s visibility percentage across tracked AI platforms, an industry ranking table against competitors, recent brand mentions with full chat context, and a sources summary—all in a single screen. A countdown timer shows when the next data refresh is due.
Prompt tracking. Peec AI suggests prompts based on your website content, which saves meaningful setup time. The active prompts view shows position, sentiment, and visibility percentage per prompt alongside competitor logos—so you can see at a glance where you’re winning and where you’re not. Timeline filters let you analyze 7, 14, or 30-day windows or a custom date range, and prompt data can be exported to CSV.
Source and citation tracking. The sources panel shows which domains and URLs AI platforms are citing when discussing your category, with trend charts and citation frequency data. Sources are categorized by type—competitor, brand, citation, UGC, and editorial—so you can prioritize outreach by channel. Each URL also shows a yes/no indicator for whether your brand is mentioned in that source, giving you a clear gap list for PR targeting. This is the clearest signal for which publishers you need to be mentioned on to improve your visibility scores.
Competitor benchmarking. The competitors panel shows suggested competitors based on your category, how many times each is mentioned, and lets you add any brand by name and domain. Competitor tracking is regional, which is a differentiator for multi-market brands—you can track how your share of voice compares across geographies and 115+ supported languages.
Sentiment analysis. Sentiment tracking is included—positive, neutral, and negative framing of brand references is tracked alongside raw mention counts.
UI scraping methodology. Peec AI queries AI platforms by simulating real browser sessions rather than calling APIs. This captures the same responses actual users see and avoids the accuracy gaps that API-based competitors inherit.
Pros and cons
Pros:
- UI scraping methodology captures real user responses, not API approximations
- Daily tracking included on all plans
- Unlimited user seats on all plans—no per-seat cost
- 115+ language support with regional competitor benchmarking
- Sentiment analysis included
- Strong customer support with direct Slack access
- 5x YoY results for Wix and Merge; blog posts ranking in AI in 24 hours for Glide
- $100M+ valuation and $30M+ funding suggests long-term viability
Cons:
- Monitoring-only: no content creation, no optimization recommendations, no done-for-you option
- No retroactive data—tracking only starts from when you set up
- Core plan covers 3 AI platforms; additional platforms cost EUR 20-30/mo each
- No API access listed
- Not built to identify future citation opportunities before they’re established (Reddit discussions, emerging content gaps)
- 7-day free trial is short compared to competitors offering 14 days
- Graph color schemes can be difficult to distinguish; some charts oversimplify the data
- No SOC 2 or security compliance certifications publicly listed
- No community forum or shared knowledge base for peer best practices
- Less useful for new brands with minimal AI mentions—the platform measures existing visibility, so established brands get more signal from day one
How much does Peec AI cost?
All plans include unlimited user seats, daily tracking of ChatGPT, Perplexity, and Google AI Overviews, and a 7-day free trial. Additional AI platforms (Claude, Gemini, DeepSeek, Grok) are available for EUR 20-30/mo each.
| Plan | Price | Prompts | Countries |
|---|---|---|---|
| Starter | €89/mo | 25 | 3 |
| Pro | €199/mo | 100 | 5 |
| Enterprise | €499/mo | 300+ | 10+ |
The add-on pricing for additional platforms is a meaningful consideration. Tracking all major AI platforms (adding Claude, Gemini, DeepSeek, Grok) adds EUR 80-120/mo to the base price, making the effective monthly cost closer to EUR 169-209/mo on the Starter plan for comprehensive coverage.
How does it compare with Airefs?
Peec AI and Airefs answer different questions. Peec AI tells you how visible your brand is today across AI platforms. Airefs shows you which Reddit discussions and content gaps will determine your visibility tomorrow—and lets you act on them.
| Peec AI | Airefs | |
|---|---|---|
| Starting price | €89/mo | $24/mo |
| AI platforms | 3 included (+ EUR 20-30 each) | ChatGPT default (+ others on request) |
| Tracking methodology | UI scraping | Prompt-based |
| Reddit monitoring | No | Yes (up to 30 keywords) |
| Sentiment analysis | Yes | No (standard plans) |
| Content creation | No | Done-for-you at $249/mo |
| Free trial | 7 days | 7 days (Pro) |
| Regional benchmarking | 115+ languages | — |
Peec AI’s regional benchmarking and UI scraping methodology are genuine advantages for multi-market enterprise brands tracking AI visibility as an output metric. Airefs’ Reddit monitoring is a genuine advantage for teams that want to get ahead of AI visibility before it shows up in any tracking tool.
The price difference is also significant. At $24/mo (Airefs Lite) vs EUR 89/mo (Peec AI Starter), you can run Airefs for 3+ months for the cost of a single Peec AI month—and use those months to build the citation sources that Peec AI would then measure.
Conclusion
Peec AI is a well-built, well-funded monitoring platform that delivers on its core promise: daily AI visibility data, clean UI, and unusually strong customer support for a platform in this tier.
If you need regional competitor benchmarking across 115+ languages and want UI-accurate data (not API approximations), Peec AI is the strongest option at its price point. If you need to identify the content gaps and Reddit discussions that drive AI visibility—and act on them—Airefs provides that workflow for 70% less.
Want to compare Peec AI to 11 other options? See all Peec AI alternatives or try Airefs free for 7 days — $24/mo with Reddit monitoring and prompt-based tracking.