By being the most mentioned brand in their category
Published
Jul 18, 2025
Author
Paul
After a stretch of stalled growth and fading organic traffic, Interact, a quiz builder for lead generations, recently found its new growth engine: AI search.
After traditional SEO channels dried up, it found new life by ranking first in their niche on ChatGPT, beating popular tools like Typeform. That visibility opened a fresh stream of inbound traffic at a critical time.
How Interact did it
By tracing every public touchpoint—bios, headings, reviews, knowledge panels—where Interact might have taught search engines and LLMs to tie 'lead generation' and 'quiz ' to its brand.
In simpler terms: be the most mentioned brand in their category, in all major online channels.
Website
The word 'quiz' appears 36 times and 'lead' 7 times on Interact homepage. Headings, buttons, and alt text all reinforce the pairing.
In addition to an optimised meta title & description, it has a Google Business profile, with reviews mentioning those keywords multiple times, boosting semantic relevance in search.
The tagline reads: 'Interact helps entrepreneurs, creatives, and businesses use quizzes for lead generation…' — category attached to the brand in bold right under the logo.
Its bio reads: 'Make Lead Magnet Quizzes that integrate directly with your email software'. This wording also surfaces on the Google SERP card.
Numerous co‑branded posts with influencers mention the same keywords, extending reach and authority.
YouTube
Channel description states: 'Interact is a tool for creating online quizzes that generate leads…' and includes a direct 'Build a Quiz with Interact' link — category + action + brand in one line.
G2
The product details section names quizzes and lead generation explicitly, and reviewers echo the terms when praising ease of capturing qualified leads.
Everywhere Interact appears online, the category 'lead generation' often sit right next to 'quiz'.
That repetition—across site copy, social bios, help docs, and user reviews—creates a tight semantic link that search engines and large language models now echo back.