As large language models (LLMs) like ChatGPT, Claude, and Perplexity reshape how people search for answers, one fact is becoming clear: Reddit is a goldmine of source material for AI-generated responses.

TL;DR

To increase your AI mentions via Reddit:

1. Identify the high-intent prompts your audience is asking.

2. Find Reddit threads already being cited.

3. Join the discussion with useful, on-topic insights.

4. Mention your brand naturally, not forcefully.

5. Track whether your visibility improves over time.

Why is Reddit marketing worth doing

1. Reddit still powers AI

Until mid-September 2025, ChatGPT heavily favored Reddit as a source in its answers.

That bias has since softened with browsing updates, but Reddit is still frequently cited by LLMs — especially for community-sourced queries.

It remains one of the most visible social platforms in tools like ChatGPT, Perplexity, and Claude.

2. Reddit threads rank in Google

Reddit has strong SEO authority. Many Reddit threads appear on the first page of Google for high-intent queries.

By being active in relevant discussions, your brand benefits from both AI and traditional search exposure.

3. Reddit sends real traffic

Reddit receives over 1.6 billion monthly visits.

A thoughtful, high-value comment in the right subreddit can drive clicks, build trust, and lead users to your product — even if LLMs aren’t involved.

4. It’s a valuable learning channel

Reddit isn’t just a place to promote. It’s where your audience shares pain points, product comparisons, and real feedback. Monitoring relevant threads helps you:

• Discover language your audience actually uses

• Identify content and product gaps

• Validate your positioning in-market

Reddit is already powering AI answers — and it offers real traffic, SEO impact, and audience insight.

Here's how to take advantage of it.

1. Start with high-intent prompts

Before you can influence what AI models say, you need to know what kinds of questions your target audience is asking.

Think about:

• What problems are they trying to solve?

• What keywords or phrases describe your product category?

• What conversations would you want your brand to be part of?

Use a tool like Airefs to run these prompts at scale across ChatGPT, Claude, Perplexity, and others. The platform helps you:

• Discover which prompts already return mentions of your brand

• See which ones don’t — but should

• Get a full breakdown of which sources were cited in those answers (Reddit, Quora, blogs, etc.)

2. Export Reddit sources

Once your prompt report is ready, export the source results from Airefs and filter for social sources — especially Reddit. This gives you a list of:

• Reddit threads currently cited by LLMs.

• Conversations you can join to increase brand visibility.

Now you know exactly which threads LLMs are pulling from — and where your voice might make a difference.

3. Add value, not just links

The best way to influence AI citations isn’t to drop a link — it’s to contribute meaningfully.

Once you find an active thread that’s being cited:

• Join the conversation (if it’s still open)

• Share genuinely helpful insights

• Mention your brand in context, not as a pitch (and it doesn't have a to be linked) with a disclaimer you're part of it.

Think of it as AI-era SEO: Your goal is to become a credible, cited voice in the conversation. Copy-pasting a generic reply or forcing a product mention will likely get ignored or downvoted.

4. Monitor future threads

You don’t have to wait for Reddit threads to get cited by LLMs before jumping in.

Use tools like f5bot.com to set up keyword alerts for:

• Your brand name

• Competitor names

• Product category or pain points

You’ll get notified anytime those terms are mentioned in Reddit comments or threads — giving you a chance to respond early, add value, and increase your presence before the thread becomes AI-citable.

Alternative: run each prompt by hand

Yes, you can run each prompt by hand but it will take a lot more time. Do at least ChatGPT, Perplexity and Google.

1. Paste your prompt into ChatGPT

2. Look at the sources cited in the answer

3. Open any Reddit links and participate in the thread

4. Repeat for every prompt you care about

Perplexity has a filter to select social sources only, which makes it easier to find more Reddit threads.

Finally, you can do the same with Google - paste your prompt in it and see if any Reddit threads on the first page of Google.

Tools like Airefs are built to run this at scale, surface the top cited sources, and show trends over time.

Why This Strategy Works

LLMs are trained to favor:

• Popular sources (Reddit ranks high)

• Credible contributors

• Informative, highly upvoted comments

If you show up in those threads with useful answers, you increase the odds of being:

• Mentioned in future AI answers

• Cited with a link

• Associated with specific topics and prompts

It’s like the new version of link-building — except now, you’re building AI citations.