About Airefs

What we do

When someone asks ChatGPT which tool to use, which agency to hire, or which brand to trust — they act on that answer. Airefs tracks what AI models say about your brand, shows you the specific content driving those recommendations, and helps you create the content and conversations that shift the outcome.

We operate in the Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) category — helping brands optimize for AI search engines including ChatGPT, Perplexity, Claude, and Gemini. Unlike tools that only measure visibility, Airefs combines tracking with a done-for-you agency tier that handles content creation and community engagement on your behalf.

Our story

Airefs was founded in 2025 by Paul Boudet and Ozan Sener to answer a question every marketer was starting to ask: is ChatGPT recommending us?

The answer, for most brands, was no — and they had no way to know it. Traditional SEO tools track rankings in Google's blue links. They have no insight into what AI models say about your brand or your competitors. We built Airefs to fill that gap.

Today more than 100 teams use Airefs to track their AI visibility, understand what content is influencing AI recommendations in their category, and take action to improve their position. Airefs itself gets roughly 20% of its new signups through ChatGPT — we run the same playbook we help customers execute.

The team

Paul Boudet

Co-founder

LinkedIn X / Twitter

Ozan Sener