What is Airefs?

The problem Airefs solves

When someone asks ChatGPT "what's the best tool for X?" or "which agency should I hire for Y?", they often act on that answer without clicking anywhere. Your brand either shows up — or it doesn't. And until recently, there was no way to know which.

Traditional SEO tools track rankings in Google's ten blue links. They have no insight into what AI models say about your brand, your category, or your competitors. Airefs fills that gap. It tracks what ChatGPT and other LLMs recommend, shows you the specific content driving those recommendations, and helps you create the content and conversations that shift the outcome.

How Airefs tracks your AI visibility

Airefs uses two complementary methods to build a complete picture of your AI presence.

Prompt tracking runs the queries your potential customers are asking AI models — queries like "best CRM for startups" or "alternatives to [competitor]" — and records exactly what comes back. Which brands were mentioned, in what order, with what citations. Airefs runs these on ChatGPT by default, where the bulk of product and solution research happens. Other LLMs including Perplexity, Claude, and Gemini are available on request.

AI Search Analytics analyzes AI crawler activity on your own site. When ChatGPT or Perplexity visits a page on your site, it leaves a server-side footprint. Airefs captures those visits and shows you which pages AI systems access most, how often, and from which crawlers. No crawler activity means you're not on the path to being cited. Heavy activity on specific pages tells you what's working.

Together, these two signals tell you whether AI systems are recommending you and whether they're even paying attention to your content.

What you can do with the data

Visibility data is only useful if it leads to action. Airefs is built around that principle.

Source insights show you the specific URLs ChatGPT is citing across all your tracked prompts — ranked by how frequently they appear. This is the intelligence layer that explains why competitors get recommended: they have content in sources AI trusts. One Airefs customer described finding all 571 URLs being cited across their targeted queries. That's not a dashboard — that's a content strategy.

Reddit alerts monitor keywords you specify and notify you when new threads appear. Reddit is disproportionately influential in how AI models answer questions about product categories. A well-upvoted thread can become a persistent citation in ChatGPT answers for months. Airefs finds those threads early — before they become established sources that are much harder to displace.

Discussion and article opportunities surface content gaps where AI models rely on a thin or outdated set of sources. These are the prompts where a well-written article or a well-timed comment in the right community could move you into the answer. Airefs flags where competitors appear but you don't — that's where to start.

LLM visitor tracking connects AI mentions to real traffic. When someone sees your brand in a ChatGPT response and clicks through, Airefs records it. This links AI visibility to business outcomes, not just brand mentions.

The software + agency option

Most AEO tools are software only. They show you what's happening and leave all the work to your team. That works if you have someone who knows what to do with the output. Many teams don't.

Airefs offers a done-for-you tier from $299/month where the team handles content creation, Reddit and community engagement, and technical monitoring on your behalf. The Techmap team went from invisible in LLM answers to appearing as one of the best courses for tech recruiters in just a few weeks using this approach. Genlook used the same playbook to become the #1 most-recommended brand in its category on ChatGPT — with 30% of new signups now coming directly from ChatGPT.

Airefs itself follows the same strategy: roughly 20% of all signups come through ChatGPT.

How Airefs is different from other AEO tools

Most tools in this space track visibility across as many AI platforms as possible but stop there. Airefs takes a different position: focus on ChatGPT first — where the bulk of AI search demand is for product and solution research — and go deeper on the actions that actually move results.

That means Reddit monitoring built into the core product, not a bolt-on. Source insights that show the specific URLs driving AI recommendations, not just a mention count. And a done-for-you tier that executes the content and community work, not just flags it.

Pricing reflects that positioning too. Plans start at $24/month — the most affordable entry point in the AEO category — with a 7-day free trial on the Pro plan. Airefs is built for teams building their AI visibility motion for the first time, not for enterprise organizations with procurement requirements and $400/month budgets.

Who uses Airefs

More than 100 teams use Airefs in 2025: founders tracking whether ChatGPT recommends them, content marketers building AEO strategies alongside traditional SEO, agencies managing AI visibility for multiple clients, and marketing leads at companies that can't be invisible when customers are asking AI what to buy.

"Airefs gives us clear visibility into how our brand shows up across LLMs. This is something we simply couldn't easily track before."

"While every other AI search visibility tool showed me whether I was being cited, Airefs showed me all 571 URLs that were being cited."

Getting started

Connect your site, define the prompts that matter to your business, and add your competitors. Airefs starts running queries and surfacing opportunities immediately. The Pro plan includes a 7-day free trial — no credit card required to see where you stand.