Grok Statistics October 2026: Users, X Integration, Revenue, Pricing & Market Share

Key takeaways

Grok has about 118.4 million monthly active users across all access points in October 2026, per First Page Sage, up 0.7% on September. It peaked at 119.4 million in March.
Growth has stalled. Monthly users grew 31 to 36% a quarter through 2025, then dipped from April to June and have recovered only about 3% since July.
X is its engine. Grok on X has 54.6 million monthly users, 46.1% of the total, and 22.9% of monthly X users also use Grok. Real-time news and fact-checking posts on X make up 30.5% of all Grok prompts.
The revenue picture changed in one quarter. SpaceX's Super Intelligence segment, which includes xAI, reported $7.56 billion of revenue in Q3 2026, up from $2.56 billion in Q2 and $818 million in Q1. It includes subscriptions, advertising, API access, cloud services and Cursor, so it is not Grok revenue alone.
Grok Bot, xAI's task-taking agent, had 800,000 paid weekly users in October, more than doubling in a month, per SpaceX's president on the October 20 earnings call.
New subscribers now buy The X Subscription. Launched on October 12, it replaces SuperGrok and X Premium for new customers at $8, $30, $100 and $200 a month. First Page Sage estimates 2.4 million paid SuperGrok subscribers.
Grok holds 3.4% of US chatbot usage and 2.3% of AI chatbot web traffic worldwide, both flat or slipping since the spring. The audience is heavily male, at 68 to 74% depending on the source.
Business adoption is a distant third. 4.1% of US businesses on Ramp paid for xAI in September 2026, up from 3.5% in August, against 43.8% for Anthropic and 40.6% for OpenAI.

Grok is the AI assistant built into X, and its numbers are best read that way. Its user base was built on top of an existing social audience rather than from scratch, which gave it fast early growth and a ceiling once that audience was reached. xAI now sits inside SpaceX, which acquired it in February 2026 and listed publicly in June, so Grok's financials are reported within a much larger company. For brands, Grok matters mainly for real-time and social queries: its most common use is checking what is happening on X, which makes it different from the research-led ChatGPT and Perplexity.

Here is a full breakdown of the numbers as of October 2026.

How many people use Grok?

xAI does not publish a current monthly user count, so the most detailed figures come from First Page Sage, which combined web and mobile usage, features inside X and more than 250,000 anonymised prompts between July 13 and October 27, 2026.

Access point	Monthly active users	Share of Grok users	Change vs July
Grok on X	54.6 million	46.1%	-1.3%
Grok mobile app	34.6 million	29.2%	+7.8%
Grok.com	25.4 million	21.5%	+4.5%
Grok in Tesla vehicles	3.8 million	3.2%	+11.8%
All access points	118.4 million	100%	+2.9%

Source: First Page Sage, Grok Usage Statistics, November 2026. Growth is coming from the standalone app, grok.com and Tesla vehicles, while Grok on X has shrunk slightly. Grok.com drew about 291 million visits in October, and the average session lasts 7 minutes 34 seconds.

Monthly active users over time

Period	Monthly active users	Change vs prior period
Q4 2025	83.5 million	+34.9%
January 2026	104.6 million	+25.3%
March 2026 (peak)	119.4 million	+5.6%
June 2026	114.2 million	-0.5%
September 2026	117.6 million	+1.1%
October 2026	118.4 million	+0.7%

Source: First Page Sage, November 2026. First Page Sage links the recovery to the Grok 4.6 release and the public beta of Grok Bot in August, but says its data cannot isolate how much of the gain either one produced.

Grok and X

Grok's reach depends on X. First Page Sage found 46.1% of Grok users reach it mainly through X, and 22.9% of monthly X users also use Grok. In the United States that share is 31.8%.

The use cases reflect it. Real-time news and current events is the largest at 19.1% of prompts, and fact-checking posts on X adds 11.4%, so nearly a third of Grok's workload is about what is happening on X. Statcounter does not include Grok in its referral data because, unlike other chatbots, Grok does not provide referral data in its header, so its click-through impact on websites cannot be measured the same way.

What people use Grok for

Task type	Share of prompts	Where it happens most
Real-time news and current events	19.1%	Grok on X
General questions and research	17.5%	Grok.com
Image and video generation	16.2%	Grok mobile app
Fact-checking posts on X	11.4%	Grok on X
Entertainment and companion conversations	10.0%	Grok mobile app
Writing and editing	9.4%	Grok.com
Personal advice	8.3%	Grok mobile app
Writing and debugging code	8.1%	Grok.com

Source: First Page Sage, November 2026. Image and video generation is the third-largest use and happens mostly in the mobile app.

Revenue and the SpaceX connection

SpaceX reports xAI inside its Super Intelligence segment (formerly the AI segment), so Grok has no standalone revenue figure. The segment's results show how quickly the business has changed:

Quarter	Segment revenue	Segment adjusted EBITDA
Q3 2025	$813 million	-$428 million
Q1 2026	$818 million	-$609 million
Q2 2026	$2,561 million	$1,146 million
Q3 2026	$7,560 million	$4,953 million

Source: SpaceX Q2 and Q3 2026 earnings releases (August 4 and October 20), via Rhino Rank, November 2026. Of the $7.56 billion in Q3, $7.02 billion came from solutions and infrastructure and $538 million from advertising. The segment also includes subscriptions for Grok, Cursor and X, data licensing, API access to Grok models and the sale of cloud services. SpaceX completed its acquisition of Cursor on August 14, and Cursor contributed $608 million of revenue between then and September 30. The jump therefore reflects an acquisition and compute sales, not only Grok.

Other figures from the October 20 call and filings:

Grok Bot had 800,000 paid weekly users in October, more than doubling over the month, per SpaceX's president. Bloomberg reported 418,000 users as of September 14.
Grok Enterprise customers with more than $1 million in run-rate revenue, including Cursor, rose 50% quarter over quarter on a pro forma basis.
Capital spending on the segment was $16.4 billion in Q3, and SpaceX guided to $35 billion to $40 billion in Q4.
Nameplate compute reached 1.7 gigawatts on September 30, with a target of 2.5 to 3 gigawatts by the end of 2026.

Models and products

Date	Release
August 11, 2026	Grok Bot available
August 12, 2026	Grok 4.6 on the API
September 21, 2026	Grok 4.7 on the API, with a 500,000 token context window
October 14, 2026	Grok Voice 3.0

Source: xAI release notes via Rhino Rank, November 2026. Grok 4.7 costs $2 per million input tokens and $6 per million output tokens below 200,000 prompt tokens, and has a May 2026 knowledge cutoff. SpaceX's CEO said in August that Grok 5 should be out before the end of 2026.

Plans and pricing

First Page Sage estimates 2.4 million paid SuperGrok subscribers. On October 12, 2026, xAI launched The X Subscription, which new customers now buy instead of SuperGrok or X Premium, with existing subscribers able to keep or switch their plans:

Plan	Price per month
Plus	$8
Premium	$30
Super	$100
Ultra	$200

Source: xAI, October 12, 2026; GEO Toolbox, Grok Pricing in 2026.

Who uses Grok?

Grok has the most male audience of the major assistants. First Page Sage puts the male share at 74.1%, and Similarweb's grok.com audience data shows 68.34% male and 31.66% female, with 25–34 year olds the largest age group. For comparison, Gemini's audience is 58.09% male, Copilot's 52.46% and DeepSeek's 63.31% on the same Similarweb measure.

Where are Grok's users?

Country	Share of Grok users	Share of X users who also use Grok
United States	20.9%	31.8%
India	11.1%	18.4%
Brazil	4.8%	21.5%
Indonesia	3.9%	17.2%
Vietnam	3.6%	25.1%
United Kingdom	3.4%	22.6%
Japan	3.2%	13.9%
Philippines	2.7%	19.6%
Turkey	2.5%	17.0%
Mexico	2.4%	16.1%

Source: First Page Sage, November 2026. The 10 listed countries account for 58.5% of users. Vietnam and the United States have the highest share of X users who also use Grok.

Business adoption

AI vendor	Share of US businesses paying (Sep 2026)	Aug 2026
Anthropic	43.8%	43.5%
OpenAI	40.6%	39.5%
xAI	4.1%	3.5%
DeepSeek	0.3%	0.2%

Source: Ramp AI Index, September 2026 data, covering 85,000+ firms. xAI's share rose 0.6 points in a month, the fastest of any vendor listed apart from OpenAI, but it remains a distant third.

How Grok compares to the competition

Market share: AI chatbot web traffic

Platform	Oct 2025	Apr 2026	Jul 2026	Aug 2026	Sep 2026
ChatGPT	71.8%	53.7%	54.3%	55.6%	56.4%
Google Gemini	13.6%	26.7%	26.6%	25.6%	25.0%
Claude	2.3%	8.0%	9.6%	9.3%	9.6%
DeepSeek	4.1%	4.0%	3.4%	3.5%	3.4%
Grok	2.8%	3.2%	2.5%	2.5%	2.3%
Microsoft Copilot	2.0%	2.0%	1.7%	1.6%	1.5%
Perplexity	2.5%	1.5%	1.0%	0.9%	0.9%

Source: Similarweb, gen AI website traffic share, via Rhino Rank, November 2026. Grok peaked at 3.2% in April and has lost 0.9 points since. It ranks fifth, behind DeepSeek.

Market share: US chatbot usage

Platform	Share of US chatbot usage (October 2026)
ChatGPT	52.3%
Google Gemini	26.3%
Claude	11.2%
Grok	3.4%
Perplexity	1.8%
Microsoft Copilot	1.3%
DeepSeek	0.4%
Meta AI	0.1%

Source: First Page Sage, Top Generative AI Chatbots by Market Share, November 2026. Grok's share peaked at 4.1% in March and has held between 3.2% and 3.4% since June. First Page Sage lists Grok 4.7, Grok 4.6 and Grok Build as the models behind it. On retention, First Page Sage's new-user data has Grok keeping 9.4% of users after 30 days against 17.8% for ChatGPT and 16.4% for Meta's Muse, per our Muse statistics.