Get your brand mentioned in the sources used by AI answers
Airefs's team finds the third-party articles AI already trusts in your category and negotiates to get your brand added.
A 20-minute call with one of the founders
Used by 1000+ teams
We find the citations worth getting into
Our Airefs team finds the articles AI cites most often in your category that also carry a strong Domain Rating, so one placement pays off in both AI Search and SEO, then flags every one where your brand is missing, outdated, or described unfavorably.
We negotiate the placement, not just draft the email
Our team reaches out to each publisher directly and handles the back-and-forth to get your brand added, or an inaccurate mention corrected, so you're not chasing cold contacts yourself.
You approve it, and only pay once it's live
Expect 4-8 placement offers per month to review — you approve each one before we pursue it, and nothing goes live without your sign-off.
Covers our team's ongoing discovery and outreach work, billed the same every month regardless of how many placements go live.
No monthly fee. You only pay once a mention we found and negotiated actually goes live.
Frequently asked questions
Why does getting mentioned in these articles matter?
AI answers are built from the sources they already trust in your category — if those articles don't mention you, you're structurally excluded from the answers built on them, no matter how much content you publish on your own site. We get you a live placement on those exact domains, approved by you before it goes live.
How long until mentions land, and how many should I expect?
Expect 4-8 placement offers per month to review, with your first live mentions typically landing within 2 weeks.
What counts as a brand mention?
A reference to your brand in an article, roundup, comparison, or resource page that AI engines are already citing in your category, either a new mention where you're currently absent, or a correction to a mention that's outdated or unflattering.
How is this different from the self-serve Backlinks feature?
Backlinks shows you the domains and drafts the outreach email, but you send it and handle the negotiation. Brand Mentions has our team run the entire process, from finding the gap to getting the placement live.
How much does it cost?
Two options: a flat $250/month fee, or $100 per placement with no monthly fee. Either way, the publisher's own placement cost is separate, typically $100 to $800, and billed only once a mention is live.
Do I approve placements before they go live?
Yes. Expect 4-8 placement offers per month to review, and you see every publisher we're pursuing before we reach out. You're only billed once a mention is confirmed live, not for outreach that doesn't land.
Can this fix an inaccurate mention, not just add a new one?
Yes. If AI is already citing an article that mentions you inaccurately or unfavorably, we treat that the same way, reaching out to the publisher to get it corrected.
How do I get started?
Book a 20-minute call. We'll pull the citation gaps for your category, walk through them, and agree on a starting budget.