AI Traffic Analytics

Track real visitors coming from AI search answers

Airefs tracks every user click coming from ChatGPT, Perplexity, Claude, etc.

7-day free trial — 5-minute integration

Airefs clicks dashboard showing referral traffic from ChatGPT and Google AI Overview
29 visitors from ChatGPT today
+7% vs last week
Ruben - Airefs user Anthony - Airefs user Lillian - Airefs user Alex - Airefs user Kiyan - Airefs user Jennifer - Airefs user Tom - Airefs user

Used by 1000+ teams

G2
4.9/5 stars on G2
Referrers

See which AI tools send you real visitors

Airefs logs every click from a ChatGPT, Perplexity, or Gemini answer to your website.

Table of AI referrers ranked by clicks sent to the site
Table of landing pages ranked by clicks from AI search
Pages

Find your best-performing landing pages

See which pages attract the most AI traffic so you can focus on what’s working, and fix what's not.

Trends

Watch your AI traffic grow week over week

Spot trends in your AI referral traffic as you update and expand your website.

Chart of AI referral traffic trending upward over time

Want the full breakdown? Read the Clicks help doc →

Pricing

Traffic analytics on every plan

Analytics history scales from 7 days to 180 days as you go up.

Lite Pro Expert
Billed monthly $29/mo $59/mo $99/mo
Billed yearly –20% $288/yr $588/yr $996/yr
AI Search Analytics
AI Crawler Impressions
AI Visitor Clicks
Analytics history 7 days 90 days 180 days

Airefs detects AI referrer traffic natively — no GA4 wiring, no missed visits. Standard analytics tools routinely under-report or completely miss traffic from ChatGPT and other AI assistants.

See full pricing details on the pricing page →

FAQ

Frequently asked questions

Why does AI traffic matter, not just AI mentions?

Being mentioned or crawled doesn't guarantee anyone visits your site — traffic is the step where AI visibility turns into an actual visitor. Airefs tracks every referral click by platform and landing page, so you can see which AI platforms and pages are actually converting visibility into visitors.

What counts as an AI traffic click?

A click is recorded when a real visitor follows a link from a ChatGPT, Perplexity, or Google AI Overview answer to your site. It's referrer-based, so it only counts human visits — not the AI's own crawling of your pages.

How is this different from AI Crawler Analytics?

Crawler Analytics tracks bots — when an AI tool's crawler fetches your pages to read or index them. Traffic Analytics tracks humans — when a person clicks a link inside an AI answer and lands on your site. Crawling is discovery; clicks are conversion.

Which AI referrers do you track?

ChatGPT, Perplexity, and Google AI Overview are tracked as distinct referrer sources, so you can see which one is actually sending you visitors rather than lumping AI traffic into one number.

Can I see which pages convert best?

Yes. The Pages table ranks every URL on your site by clicks received from AI answers, so you can see which content is actually earning visits and do more of what works.

Can I export this data?

Yes. Export clicks, referrers, and the daily timeseries to CSV whenever you need to share the numbers or analyze them outside Airefs.

Do I need Google Analytics as well?

No separate analytics integration is required. Airefs detects AI referrer traffic directly, so you get clicks, referrers, and landing pages without wiring up GA4 or any other tool.

Do I need to change anything on my site to track this?

Just a single client-side script tag, pasted into your site's HTML head — no server changes, no API key. The Airefs WordPress plugin does the same thing automatically if you're on WordPress. AI-referred clicks don't happen on a predictable schedule, so it can take 1-2 days before your first one shows up.

How many customers ChatGPT sent you last week?

Don't let competitors own the fastest-growing marketing channel

7-day free trial — get your visibility score in 2 minutes

#3 Biggest Traffic SourceResendResend
25% of all signupsTallyTally
10% of all signupsVercelVercel
#1 conversion channelDataFastDataFast
20% of all signupsAirefsAirefs
#3 Biggest Traffic SourceResendResend
25% of all signupsTallyTally
10% of all signupsVercelVercel
#1 conversion channelDataFastDataFast
20% of all signupsAirefsAirefs
#3 Biggest Traffic SourceResendResend
25% of all signupsTallyTally
10% of all signupsVercelVercel