Know if AI recommends you or your competitor
Airefs tracks your brand's visibility in ChatGPT and Google AI Overview, shows who's winning and why.
7-day free trial — 60 prompts refreshed daily
Used by 1000+ teams
Track your brand's visibility in AI Search
Airefs monitors daily the prompts your customers ask ChatGPT and Google AI Overview. Use our suggested prompts or add your own.
See who's winning your category in AI Search
Add your competitors and see who gets mentioned more, who gets cited more, and where you're losing ground.
Find the pages shaping what AI says about your industry
See every URL and domain that AI cites across your category, ranked by frequency and recency — including which ones are yours vs competitors.
Want the full breakdown? Read the Prompts help doc →
Plans that scale with how much you want to track
Prompt volume, refresh rate, competitors, and country coverage scale as you go up.
| Lite | Pro | Expert | |
|---|---|---|---|
| Billed monthly | $29/mo | $59/mo | $99/mo |
| Billed yearly –20% | $288/yr | $588/yr | $996/yr |
| Prompt Tracking | |||
| AI search prompts | 25 | 60 | 150 |
| Answer refresh | Every other day | Daily | Daily |
| Competitors tracked | 3 | 5 | Unlimited |
| Countries tracked | 1 | Unlimited | Unlimited |
| ChatGPT tracking | |||
| Google AI Overview tracking | +$10/mo | +$20/mo | +$30/mo |
Airefs is one of the most affordable prompt tracking tools out there. Most tools charge the same price for far fewer prompts. Need more volume than our plans offer? We can do custom pricing — more prompts tracked at a slower refresh frequency.
See full pricing details on the pricing page →
Frequently asked questions
What is prompt tracking?
Running a set of queries — the questions your customers ask AI — in ChatGPT and Google AI Overview on a daily schedule, then recording which brands appear in each answer, at what position, and which URLs were cited as sources.
Why does it matter if my brand appears in AI answers?
AI search is a growing discovery channel. When someone asks ChatGPT for a recommendation and your brand doesn't appear, you lose that lead to whoever does. Prompt tracking shows you the gap and lets you measure whether your efforts are closing it.
What's the difference between mentions and citations?
A mention is when your brand name appears in the AI's answer. A citation is when the AI links to one of your pages as a source. You can be mentioned without being cited, and cited without being mentioned — both matter, but for different reasons.
Which AI platforms do you track?
ChatGPT and Google AI Overview, both with web search enabled — the only mode that returns real citations. Prompts run with web search on by default; without it, ChatGPT draws from training data only and returns no source URLs.
Why ChatGPT and Google AI Overview, and not other AI platforms?
Two reasons. First, together they cover the large majority of AI search usage worldwide — the same reason SEO teams build and optimize mainly for Google, the market leader, without worrying much about Bing or DuckDuckGo. Second, visibility tends to correlate across LLMs: if you're doing well — or poorly — in one, you're usually doing similarly in the others, so tracking every additional platform brings diminishing returns while adding cost.
Will you add more AI platforms, like Claude or Perplexity?
More platforms are on our roadmap. We don't have a firm timeline to share yet — we're prioritizing based on where our users need visibility most.
What prompts should I track?
Start with buying-intent queries: "best [category] for [use case]", "alternatives to [competitor]", and "[problem] solution". Airefs also suggests a pre-built list of 25 prompts across three categories — Solution, Alternative, and Education research — ready to activate in one click.
How often are prompts checked?
Once per day. Data appears the morning after your first run. Historical data is retained so you can see the full trend and compare periods before and after publishing new content.
Can I track competitors?
Yes. When you add a competitor, Airefs runs your prompts for their domain too — so comparisons are always on identical queries in the same time window. Airefs also surfaces potential competitors: brands that appear often in your prompts that you haven't added yet.
Can I track the same prompt in multiple countries?
Yes. AI answers change by location, so you can run the same prompt across multiple countries and see your rank, mentions, and citations for each one separately. The Lite plan tracks 1 country; Pro and Expert include unlimited countries.
What's a good mention rate?
It depends on the category and how competitive it is. What matters most is the trend — a rising mention rate across your tracked prompts is a clear signal that your content and community efforts are working. Most teams start below 15% and work upward.
How many prompts can I track?
Lite plan: 25 prompts. Pro: 60 prompts. Expert: 150 prompts. Competitor limits are 3, 5, and 20 respectively. Google AI Overview tracking can be added on top of ChatGPT on any paid plan.
Does Airefs help improve my mention rate, or just measure it?
Both. Prompt tracking shows where you're invisible. Airefs then helps you close those gaps by surfacing the sources AI cites, finding discussion threads worth joining, and drafting articles — so you can connect actions directly to visibility changes.
Go deeper on AI search visibility
How to Track Your Visibility in ChatGPT
A practical guide to tracking whether your brand appears in ChatGPT answers.
5 Best AEO Tools to Optimise AI Search Visibility
Citation tracking, share of voice, source discovery, and multi-platform monitoring compared.
How Vero Doubled Inbound Leads with AI Search
A case study on reversing 5 years of SEO decline through AI search visibility.