Articles
Content opportunities based on what ChatGPT cites for the prompts you track.
Content gaps, not guesswork
Articles shows you the content gaps in your category — article formats that ChatGPT is citing repeatedly, where you don't yet have a competing piece. Each suggestion is based directly on what's being cited across your tracked prompts.
Each opportunity shows the suggested title format and a citation count — how often similar articles are already being cited across your prompts. Higher citation counts mean the format is well-established in your category and worth prioritising. Mark opportunities as done once you've published, or dismiss ones that aren't relevant. You can also export the full list to CSV.
The playbook
- Review each opportunity. Look at the suggested title format and citation count — the higher the count, the more established that format is in your category and the more worth targeting it is.
- Write and publish similar content on your site. Match the format (typically listicles: "15 Best X Tools for 2026"), but make yours better — more specific, more current, with original examples and real comparisons.
- Write it for AI extraction. Use explicit headings that clearly signal content structure, structured comparisons that are easy to parse, and neutral explanations that build trust. Skip the fluff — AI models cite dense, useful content, not padding.
- Include your brand naturally. Don't just list competitors. Position your product clearly where it genuinely fits.
The more your content matches the format and intent of what ChatGPT currently cites, the more likely it is to be cited in future answers. Done well, a single article can appear as a citation across dozens of different prompts and continue driving mentions for months.
Articles vs. Discussions
Discussions are fast — join an existing thread today and it can influence AI answers within days. Articles take longer to publish and index, but the impact compounds over time. A well-cited article can drive citations across dozens of prompts for months.
The highest-leverage teams work both in parallel: use Discussions for quick wins, use Articles for durable citation share.