Clicks
Visits to your site from users who clicked your mention or citation in an AI answer — the direct connection between AI visibility and real traffic.
Set up
Clicks uses the same integration as Impressions. If you've already installed the WordPress plugin or the tracking script, Clicks is automatically enabled.
What it is
Clicks tracks visits to your website from real users who saw your brand cited in a ChatGPT, Perplexity, or other AI answer — and clicked through. Unlike Impressions, which tracks AI crawler visits, Clicks tracks human traffic originating from AI search.
It's the clearest signal that your AI visibility is translating into real business outcomes — not just crawls or brand mentions.
How it differs from Google Analytics
Airefs reports more clicks than Google Analytics for the same period, because it records each individual click rather than deduplicating by session. This is intentional — it gives you a more accurate picture of how often users are acting on AI citations.
How to use it
- Clicks trending up with citation rate — healthy signal. Your citations are generating real interest and the AI is recommending you in answer positions that drive action.
- High citations, low clicks — your brand may be appearing passively (mentioned in a list, not recommended directly). Focus on prompts where you're the primary recommendation, not just one of many.
- Spikes on specific pages — cross-reference with Impressions to see which content is pulling both crawler visits and human clicks. Double down on that content.