Competitors

The Competitors page shows how your competitors perform in the same set of prompts you're tracking. When you add a competitor, Airefs runs your prompts for their domain too — so comparisons are always on identical queries in the same time window.

The ranked table shows which brands appear most across your tracked prompts, which competitor ranks #1 most often, and for which queries. This is where most teams first understand why they're missing in prompts where a competitor appears regularly — almost always because specific articles and Reddit threads are influencing the AI's answers, and those can be found on the Sources page.

Potential competitors

Below your tracked competitors, Airefs shows a Potential competitors section — brands that show up frequently in ChatGPT responses across your tracked prompts but that you haven't added yet. These aren't brands you've researched; they're brands the AI is already recommending alongside or instead of you. If a name appears here repeatedly, it's worth tracking properly so you can see exactly where they're appearing and why.

Closing the gap

When a competitor consistently outranks you on a set of prompts, the path to closing that gap is almost always content and community — not technical changes. Use the rest of the platform to find the specific levers:

• Check Sources to see which content is being cited for them. If the top-cited article is outdated or thin, that's an opening — a fresher, more comprehensive piece can take its place.
• Review the Prompts page to see the exact queries where competitors appear and you don't.
• Go to Articles to find content formats worth creating, and Discussions to find threads worth joining.

Active vs. inactive

Competitors can be marked active or inactive. Only active competitors are included in share of voice calculations. Pausing an irrelevant competitor redistributes share across remaining active sites — useful for keeping your benchmarks clean as your competitive landscape changes.

Competitor limits by plan