Reddit Alerts tracks new threads and comments that mention keywords you care about — like "best CRM" or a competitor name — the day they're posted. Instead of manually searching subreddits or missing high-intent conversations, Airefs surfaces them in one place.

Reddit is disproportionately influential in how AI models answer questions about product categories. A single well-upvoted thread on r/marketing or r/SEO can become a persistent citation in ChatGPT answers for months. Getting there early is far more effective than trying to influence a thread that's already settled.

That's the window Reddit Alerts gives you.

The visibility compounds too. Being present in the right threads builds visibility in AI answers and Google search alike — both increasingly surface Reddit content prominently.

Set up

The Set up tab is where you manage tracked keywords and preferences. Add any term to monitor — your brand name, competitor names, or category keywords. Airefs scans Reddit daily and surfaces new threads matching each one.

Suggested keywords shows terms worth adding, drawn from what's appearing in your category. One click adds them to your tracking list.

Under Preferences, toggle the daily email digest on to get notified when new threads are found — at most once per day.

Alerts feed

Each alert shows the matched keyword, thread title, whether it's a Post or Comment, and which brands are mentioned. The Verified dot confirms Airefs has validated the mention. The Found column shows how recently the thread was discovered.

Use Mark as done once you've engaged, and × to dismiss irrelevant threads. Up to 10 threads per keyword can be detected within any 24-hour window.

Duplicate threads and archived threads you can't comment on are filtered out automatically.

Keyword matching

Keywords use exact-phrase matching with one case exception:

• Exact match — hubspot crm matches buy hubspot crm but not hubspot best crm
• Case sensitive (except the first letter) — chatgpt matches Chatgpt but not chatGPT. Add both as separate keywords if needed.

Getting the most out of alerts

Start with keywords that signal real intent: your category terms ("best CRM"), competitor names, and your own brand. These are the threads where people are actively evaluating options or asking for recommendations — the highest-value conversations to be part of.

Check new alerts daily or via the email digest. Reddit threads move fast, and early replies get the most visibility. Focus on conversations where you can genuinely help — not just promote.

As you engage, mark threads as done to keep your feed clean. Pay attention to patterns over time: repeated questions and phrasing often reveal gaps in your content or positioning you can address more broadly.

Refine your keywords as you go. Remove noisy terms, double down on high-signal ones. Treat Reddit as a live feedback loop for what your market actually cares about.

Keyword limits by plan