Impressions

AI agents visiting your pages to answer user queries or gather training data — tracked in real time so you can see what's getting noticed.

Set up

Impressions requires a small integration with your website:

WordPress — install the Airefs WordPress Plugin
All other platforms — use the API integration (find your API key under Settings → Tracking)

Webflow and Framer don't support server-side integrations, so Impressions tracking isn't available on those platforms.

What it is

When an AI model visits your site — to answer a user query or gather training data — it leaves a server-side footprint. Airefs captures these visits and shows you which pages are being crawled, by which AI systems, and how often.

Impressions is key for understanding trends over time: are your AI mentions going up or down? Are recent content or PR efforts driving more crawler activity? No crawler activity means you're not on the path to being cited. Heavy activity on specific pages shows what's working — that's where to double down.

As your AI visibility grows, crawler activity tends to follow. Teams that build strong citation share often see compounding impression growth — more citations drive more crawls, which increases the chance of further citations.

Airefs Impressions charts view showing AI crawl impressions broken down by ChatGPT, Amazon Bot, Perplexity, Claude, and others as a stacked bar chart — Impressions charts — AI crawler visits over time, broken down by system

Charts and logs

The Charts view shows total impressions over time broken down by crawler (ChatGPT, Perplexity, Claude, Amazon Bot, etc.).

To isolate visits that are answering live user queries — rather than background training crawls — enable "User searches only" in the filter. This narrows the data to the signals most relevant to your AI search visibility.

Airefs Impressions logs view showing individual AI crawler visits with timestamp, LLM name, bot name, type, IP address, path, and HTTP status — Impressions logs — individual crawler visits with timestamp, bot, IP, and page path

The Logs view shows individual visits in real time: timestamp, LLM name, bot name, IP address, and the specific page path visited.

Caveats

Impressions tracking is useful for trend analysis, but has inherent limitations worth understanding:

Over-reporting: a page being crawled doesn't always mean it appeared in the final AI answer. A single user prompt can also cause multiple pages from your site to be crawled.
Under-reporting: if an AI uses a pre-trained response and doesn't run a live search, that activity isn't detected. If an AI loads a cached version of your page, the tracking script may not fire.
No visibility rank: even if your page was cited, you can't see how prominent it was in the answer — top result or buried among sources.

Use Impressions for directional trends and page-level discovery patterns — not as a precise measure of AI citations. For citation accuracy, rely on Prompt execution data.