Airefs

Discussions

The conversations in your space you should join — Reddit threads, LinkedIn posts, and other commentable sources that are currently influencing ChatGPT and Google AI Overview answers.

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Where the data comes from

Discussions surfaces relevant conversations you should participate in. The data comes from two places:

  • Prompt sources — commentable URLs (Reddit threads, LinkedIn posts, Medium articles) that ChatGPT and Google AI Overview are already citing across your tracked prompts
  • Reddit alerts — new threads matching the keywords you've set up in Reddit Alerts
Airefs Discussions panel showing 131 active opportunities across Reddit and LinkedIn, with thread title, mention status, date found, source type, and citation count
Discussions — active opportunities across Reddit and LinkedIn
Airefs Discussions table showing thread title, source platform icon, Mentioned brand logos, Found date, Source type, and Citations count
Discussions feed — active opportunities from prompt sources and Reddit alerts
Discussions only appear after you've added and run prompts, and Airefs has found commentable sources in the ChatGPT or Google AI Overview results or in your Reddit alerts.

Each row shows the thread title, when it was found, and its source (Prompt Sources or Reddit Alerts). The Mentioned column shows brand logos for every brand named in that thread. The Citations column shows how many times that thread has been cited across your prompts.

Filter by source type and prompt tag. Mark threads as done once you've engaged, or dismiss irrelevant ones. Duplicate and archived threads are removed automatically.

Smart filters

Three smart filters surface the highest-priority threads without manual scanning:

  • Competitive gap — threads where a competitor appears but your brand doesn't. These are the highest-leverage opportunities.
  • Competitor-owned — sources owned or operated by a tracked competitor.
  • New sources — threads that appeared for the first time in your most recent prompt run.

The playbook

  1. Click on a discussion to open the original thread
  2. Join the conversation carefully — answer questions, clarify misconceptions, add context only when it's genuinely helpful
  3. Include your brand name or URL naturally where it fits

Being present in threads the AI already uses as sources raises the chance your brand appears the next time that prompt runs. This is the most direct lever for improving mention rate — no content production required. Results can show up within days.

Quality over self-promotion

The approach that works avoids spam and promotion. Helpful, specific answers get upvoted — those persist as AI citations. Self-promotional comments get downvoted fast, or removed entirely.

The goal is to reinforce your presence in places AI systems already trust.

Timing matters

Early participation matters most. A thread that's still forming is easier to shape than one that's already settled into a top-cited source with hundreds of upvotes. Use Reddit Alerts to catch new threads the day they're posted, so you can engage before they become established.