Discussions

The conversations in your space you should join — Reddit threads, LinkedIn posts, and other commentable sources that are currently influencing ChatGPT answers.

Where the data comes from

Discussions surfaces relevant conversations you should participate in. The data comes from two places:

  • Prompt sources — commentable URLs (Reddit threads, LinkedIn posts, Medium articles) that ChatGPT is already citing across your tracked prompts
  • Reddit alerts — new threads matching the keywords you've set up in Reddit Alerts
Airefs Discussions panel showing 131 active opportunities across Reddit and LinkedIn, with thread title, mention status, date found, source type, and citation count
Discussions — active opportunities across Reddit and LinkedIn
Discussions only appear after you've added and run prompts, and Airefs has found commentable sources in the ChatGPT results or in your Reddit alerts.

Each thread shows when it was found, its source (Prompt Sources or Reddit Alerts), citation count, and a Mentioned column — brand logos that indicate whether your brand or a competitor was mentioned directly in the thread. This lets you prioritise threads where competitors appear but you don't.

You can filter by source type (Reddit, LinkedIn…) and prompt tag, mark threads as done once you've engaged, dismiss irrelevant ones to keep the feed clean, and export the list to CSV. Duplicate threads and archived threads you can't comment on are automatically removed.

Smart filters

Smart filters let you quickly surface the highest-priority discussions without manually scanning the list:

  • Competitive gap — threads where a competitor is mentioned but your brand isn't. These are the highest-leverage opportunities.
  • Brand mentioned — threads where your brand already appears, useful for monitoring and follow-up.
  • None mentioned — threads where no tracked brand appears yet, an open field to be the first.
  • Cited often — threads with a high citation count across your prompts, indicating strong AI influence.
  • Latest prompt run — threads surfaced in the most recent prompt execution.

The playbook

  1. Click on a discussion to open the original thread
  2. Join the conversation carefully — answer questions, clarify misconceptions, add context only when it's genuinely helpful
  3. Include your brand name or URL naturally where it fits

By being present in the threads ChatGPT is already using as sources, you increase the chance your brand appears in the answer the next time that prompt runs. This is the most direct lever for improving mention rate — no content production required, and results can show up within days.

Quality over self-promotion

The approach that works avoids spam and promotion. Helpful, specific answers get upvoted — those are the ones that persist as AI citations. Self-promotional comments get downvoted and lose their influence fast, or get removed entirely. The goal is to reinforce your presence in places AI systems already trust.

Timing matters

Early participation matters most. A thread that's still forming is easier to shape than one that's already settled into a top-cited source with hundreds of upvotes. Use Reddit Alerts to catch new threads the day they're posted, so you can engage before they become established.