Discussions

Discussions surfaces the conversations already shaping AI answers in your category — Reddit threads, LinkedIn posts, and other commentable sources that ChatGPT and Google AI Overview are citing right now. Join early with a real, specific reply and you can pick up a citation without publishing a single article.

Where the data comes from

Discussions surfaces relevant conversations you should participate in. The data comes from two places:

• Prompt sources — commentable URLs (Reddit threads, LinkedIn posts, Medium articles, Quora threads) that ChatGPT and Google AI Overview are already citing across your tracked prompts
• Reddit alerts — new threads matching the keywords you’ve set up in Reddit Alerts

The list stays current on its own — new prompt results add newly-cited sources, and new matches from your Reddit alerts show up as they’re found.

High priority

At the top, High priority surfaces your top 5 threads right now — the best places to show up, so you don’t have to scan the full list. New Reddit alerts are ranked first, then the remaining spots go to whichever threads AI cites the most. Threads where a competitor is mentioned but your brand isn’t are flagged, so the clearest gaps stand out immediately.

Each row shows the thread title, its source, and how long ago it was found, plus badges for what matters: Reddit alert for threads from your keyword alerts, Cited N× by AI for how often that page has been cited across your prompts, and Brand mentioned or a competitor’s name for who’s already showing up in the thread. A Draft ready badge means a reply is already drafted and waiting for you to review.

Below High priority, browse everything else — filter by platform (Reddit, LinkedIn, Medium, Quora, or Other), source, or prompt tag. Mark threads as done once you’ve engaged, dismiss irrelevant ones, or check the Archived tab for anything you’ve already handled. Duplicate threads are removed automatically.

The playbook

1. Click Draft AI reply to generate a comment — Airefs reads the thread and your brand details and drafts a reply for you to review
2. Edit the draft so it sounds like you, then copy it into the thread
3. Mark it done or dismiss it once you’ve engaged, to keep your queue clean

Being present in threads the AI already uses as sources raises the chance your brand appears the next time that prompt runs. This is the most direct lever for improving mention rate — no content production required. Results can show up within days.

Quality over self-promotion

The approach that works avoids spam and promotion. Helpful, specific answers get upvoted — those persist as AI citations. Self-promotional comments get downvoted fast, or removed entirely.

The goal is to reinforce your presence in places AI systems already trust.

Timing matters

Early participation matters most. A thread that’s still forming is easier to shape than one that’s already settled into a top-cited source with hundreds of upvotes. Use Reddit Alerts to catch new threads the day they’re posted, so you can engage before they become established.