Sources

The URLs ChatGPT relies on to generate its answers — collected from all the prompts in your account, ranked by how often they're cited.

Sources shows every URL ChatGPT cited across your tracked prompts — the content it actually used to formulate its answers. It's the difference between knowing you appear in 40% of prompts and knowing exactly which 571 URLs are shaping AI responses in your category. That specificity is what turns visibility data into an actionable content strategy.

Airefs Sources panel showing 1,700 URLs cited, sorted by citation count, with type labels, domain names, first seen and last seen dates — Sources panel — cited URLs sorted by frequency, with type, owner, and date metadata

Source data only appears after you've added and run prompts in your account.

Sources are viewable by URL, by domain, and by prompt. Filter by type (article, Reddit thread, review, video…), by owner (your site, competitor, third party), or by comment opportunities to narrow to the most actionable items. The Competitive gap smart filter surfaces content owned by competitors — a fast way to find what's working for them that you haven't matched yet. You can export any view to CSV.

Identify content to create

Look at the URLs and article types that appear most often. If "15 Best [Category] Tools for 2026" listicles dominate your category's citations, that's the format to target. If the top-cited article is three years old and outdated, that's an opening — a fresher, more comprehensive piece can displace it. Match the format and intent of what ChatGPT currently cites, but make yours better.

Find quick brand mention wins

Look for URLs where you could secure a brand mention — review sites, comparison articles, Reddit threads. Getting your brand into a highly-cited source can lift your mention rate across many prompts at once, without publishing anything new.

Reading the filters

Comment opportunities — filters to commentable sources (Reddit threads, LinkedIn posts, Medium articles). These feed directly into Discussions and are the highest-leverage items for quick brand visibility gains.
Owner: yours — see which of your own pages are being cited and how often. The pages that do get cited are your strongest-performing content in AI search — double down on them.
Owner: competitor — see exactly what content is working for them. The Domains tab shows which publishers are most influential — useful for prioritising outreach.
By prompt — isolate which sources drive answers for a specific query.